Aloe Vera, The Secret Star of the Cosmetic Industry

The choice to turn to treatments that privilege nature and its virtues is becoming more and more essential. Today’s consumers are increasingly informed and are raising their expectations for personal care products. They’ve learned to distinguish between the different active ingredients in the product formulation and, on the other hand, look for high-end solutions. As […]

Aloe Vera: Cosmetic virtues and benefits

Virtuous plant whose origin is uncertain, Aloe Vera is known since ancient Mesopotamia and Egypt of the pharaohs for its benefits. What is Aloe Vera? Aloe vera or aloe barbadensis belongs to the lily family and is part of the monocot class. It is a plant with shallow roots that grows on sandy and calcareous […]

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